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Social Media & Branding | Community Online-Event


Influencer Marketing 2020 - Hype or Real Value?

Influencer Marketing is a Multi-Billion Dollar industry now. Is it only a short-lived hype or can it add real value to a brand?

As influencers become more plentiful and proven, brand dollars have flooded into the space. Brands are set to spend up to $15 billion on influencer marketing by 2022, as per Business Insider Intelligence estimates.

However, because of the extremely unregulated nature of this market, it is also often plagued by fake influencers with their bought likes and comments, which bring nothing but frustrations and bad reputation for a brand.

Therefore this presentation will highlight on:

- Influencer Marketing Basics - The Value of Authenticity

- How to Identify Authentic Influencers and Avoid the Fake Ones

- How to Measure the Return on Investment for Influencer Marketing

The presentation is aimed at brand owners, marketing personnel and content creators.

About the presenter

The presenter is Community Member Dr. Prat Das Kanungo, creator of the Zurich.Influencers, who has run a number of successful influencer marketing campaigns and regularly consult brands and content creators on their social media success strategy.

To Join on online via Zoom:

Meeting URL:

Meeting ID: 848 7932 9659


19:00 - 19:15 | Introduction

19:15-20:15 | Presentation on Influencer Marketing

20:15-21:00 | Interactions and networking

Please register for the event here.

About the Meetup

Social media can be extremely useful for your business or personal branding, for lead generation and new customer acquisition. However, in the flood of information and the ever-changing algorithms, it maybe too overwhelming to decide which social media is the best for your brand and how to maximize not only your Likes but also the Conversions. Therefore, the idea of this Meetup is to demystify social media for businesses and personal brands. It will be led by Prat, Community Member & the creator of the popular lifestyle Instagram channel @zurich.influencers and supported by Tessiner Platz. Please join the event to get some expert feedback on your social media channels, to exchange ideas and experience with other like-minded individuals and to be part of one of the coolest coworking spaces in Zurich.